Marketing Director – Accessories & Peripherals EMEA

About the role

ASBIS is seeking a Marketing Director to lead go‑to‑market and trade marketing for the Accessories & Peripherals business unit across the EMEA region. The role will plan and execute brand and channel campaigns, manage vendor MDF budgets, and drive sell‑out, brand visibility and measurable return on marketing spend.

Key responsibilities

• Own and deliver revenue, gross profit, margin and sell‑out targets for Central Asia & the Caucasus through local entities and channel partners.
• Develop and manage distributor, retailer and marketplace partnerships; expand distribution footprint and range width.
• Build and execute territory go‑to‑market plans by country, channel and brand group in alignment with Commercial Director and BDMs.
• Execute pricing, discount and promotion within approved frameworks, protecting margin and price integrity.
• Drive sell‑out and stock rotation with partners and Demand Planning; manage order sizing and replenishment.
• Monitor territory pipeline, partner performance and reporting; flag risks and initiate corrective actions.
• Coordinate with BDMs and Marketing on brand priorities, launches and trade support.

Required profile

• Proven experience in regional sales or business development within IT, consumer electronics, or accessories distribution.
• Experience managing and developing business across Central Asia and the Caucasus with strong relationships with local channel partners.
• Strong channel management skills across distribution, retail, and marketplaces.
• Strong commercial acumen, including pricing, order planning, sell‑out, and margin management.
• Willingness to travel extensively across the region.
• Fluent English; knowledge of Russian and regional languages is an advantage.

Required skills

What we offer

• Great Place to Work® certified workplace focused on professional growth and employee support.
• Opportunity to shape marketing strategy for a leading global distributor with 2600 employees across 28 subsidiaries.