Junior Growth Product Manager (Well-Being Coach)

About the role

BetterMe is an all-in-one well-being ecosystem. As a Junior Growth Product Manager in the Young Female stream, you will help the team scale a fast-growing direction focused on R&D of new workout funnels for young women. You will support growth processes such as market and competitor research, analytics and small experiments that underpin the discovery and optimisation of new funnels across acquisition, activation and retention.

Key responsibilities

• Analyse acquisition, activation and retention metrics to find funnel bottlenecks and improve conversion, engagement and monetisation.
• Research competitors and monitor the market to find new growth opportunities and new workout funnels for the Young Female audience.
• Study user behaviour, collect feedback and turn product analytics into data-driven conclusions and recommendations.
• Identify growth areas, formulate hypotheses and prioritise experiments in a structured backlog.
• Plan and coordinate A/B tests, measure their results and evaluate their impact on key business metrics.
• Work cross-functionally with marketing, analytics, copyright, legal, design and development teams.

Required profile

• 6+ months of experience at product IT companies in product, analytics, user acquisition or creative marketing; or 1+ year at an FMCG company in brand management, marketing or analytics.
• Strong problem-solving skills and a proactive, ownership-driven approach.
• Upper-intermediate (B2) or higher English.
• A plus: understanding of design principles and copywriting, hands-on A/B test experience, curiosity about the fitness industry.

Required skills

• Solid understanding of growth metrics (CR, ARPU, CAC, LTV)
• Basic proficiency with analytics tools

What we offer

• Flexible work format: office, remote or hybrid.
• Wellness: corporate gym workouts, massage, sports and team activities, plus online workouts and partner discounts.
• Health insurance and corporate doctor.
• Growth opportunities: 90% of leads have grown within the company.
• Support for sports events, modern equipment and legal and finance support.