Marketing Data Analytics Specialist (Data Quality)

About the role

PwC’s Lviv Shared Services Centre is looking for a Marketing Data Analytics Specialist focused on data quality. You will ensure that the marketing analytics ecosystem delivers accurate, consistent, and reliable data for reporting and decision‑making.

Key responsibilities

• Monitor, audit and improve Google Analytics 4 (GA4) implementation and data quality.
• Create, maintain and optimise tracking tags in Google Tag Manager (GTM).
• Support cookie‑consent and privacy tracking configuration using OneTrust.
• Investigate and resolve tracking issues, data discrepancies and tagging errors.
• Collaborate with analytics, engineering and business teams to guarantee accurate reporting.
• Document tagging standards, requirements and data‑quality processes.

Required profile

• Hands‑on experience with GA4 and GTM.
• Strong understanding of web analytics, tracking mechanisms and data‑quality principles.
• English proficiency at B2 level or higher.
• Analytical mindset with problem‑solving abilities and attention to detail.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• OneTrust consent management
• Google Cloud Platform (GCP) and BigQuery (nice to have)
• Power Automate (nice to have)

What we offer

• Flexible work model – remote or office‑based in Lviv.
• Professional development through mentoring, language courses and personal development plans.
• Clear career path with annual salary reviews and growth opportunities.
• Collaborative culture where ideas are valued.