Marketing Analyst (Performance Marketing)

About the role

Leaply is a fast‑growing health & wellness platform looking for a data‑driven Marketing Analyst to shape its performance marketing decisions. You will partner with the marketing team to bring structure, clarity and insight to spend allocation, creative testing and channel mix.

Key responsibilities

• Collaborate with the performance marketing team to improve day‑to‑day decision‑making on spend, creative and channel strategy.
• Drive an analytical culture by building self‑service tools, training and enablement for the marketing team.
• Lead deep‑dive research on audience segments and translate findings into long‑term unit economics.
• Design and maintain an A/B test evaluation framework, setting methodology and raising quality standards.
• Create monitoring dashboards, AI assistants and Slack alerts for key metrics and early‑warning signals.
• Develop scalable data pipelines that combine marketing, product and payment data into analytics‑ready models.
• Partner with engineering to ensure tracking quality, event taxonomy and attribution integrity.

Required profile

• 2+ years of analytics experience in consumer apps or digital products, preferably subscription‑based.
• Strong analytical mindset with the ability to decompose metric behavior and explain complex concepts clearly.
• Hands‑on experience with large datasets and SQL; familiarity with BigQuery is a plus.
• Proficiency with BI tools such as Tableau (preferred), Power BI or Looker, and a track record of building automated reporting layers.
• Experience shaping analytical standards, tools and processes within a fast‑moving team.

Required skills

• SQL
• BigQuery
• Tableau
• Power BI
• Looker