Senior User Acquisition Manager (Meta Ads)

About the role

We are seeking a Senior User Acquisition Manager to own the Meta Ads channel for our web‑based social networking platform targeting Tier‑1 markets. You will be responsible for scaling the current $300K+ monthly spend to over $1M while maintaining strong ROAS, and you will have full strategic and budgetary control supported by dedicated MarTech, analytics, and creative teams.

Key responsibilities

• Define and execute end‑to‑end Meta Ads strategy, including budget allocation, campaign structure, and performance targets.
• Plan, launch, and scale campaigns while meeting ROAS, spend, and CAC goals.
• Collaborate with Creative on hypotheses, briefs, and performance analysis.
• Run systematic A/B tests across creatives, audiences, landing pages, funnels, and bidding strategies.
• Analyze results, request deeper insights from Marketing Analytics, and automate buying processes with auto‑rules, scripts, and AI tools.
• Test and scale adjacent channels such as Snapchat and TikTok as part of a multi‑channel approach.
• Present strategy, results, and future plans in internal checkpoints and product‑marketing meetings.

Required profile

• 4+ years of performance marketing or user acquisition experience.
• Hands‑on expertise with Meta Ads managing $300K+ monthly budgets.
• Experience with Snapchat and/or TikTok Ads.
• Strong data‑driven mindset, fluent in CPM, CTR, CPA, CAC, ROAS, ROMI, LTV and retention metrics.
• Proficiency with BI tools such as Tableau, Power BI, or Looker Studio.
• Ability to automate buying processes via auto‑rules, scripts, or custom tools.
• Understanding of Tier‑1 markets (US, CA, UK) and competitive niches.
• Upper‑intermediate English proficiency and active use of AI tools for analysis, creative hypothesis, or automation.

Required skills

• Meta Ads platform
• Snapchat Ads
• TikTok Ads
• Web‑to‑web funnels (landing pages, pre‑landers, web attribution)
• Tableau / Power BI / Looker Studio
• Automation via auto‑rules, scripts, AI tools
• Performance metrics (CPM, CTR, CPA, CAC, ROAS, ROMI, LTV)

What we offer

• 20 paid vacation days, 15 sick days, plus 6 family‑event days
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team‑building events, corporate gifts, and merch
• Flexible work from Kyiv hub or remote
• Modern equipment or depreciation of personal tools
• Professional development budget, IDPs, and course reimbursement
• AI‑focused work culture with modern tools and training