Omnichannel Manager Ukraine

About the role

You’ll lead the execution of Opella’s omnichannel strategy in Ukraine, ensuring insight‑driven engagement of Healthcare Professionals (HCPs) across digital and face‑to‑face channels. The role blends digital campaign management, event coordination and data‑driven optimisation to make self‑care simpler, smarter and more human.

Key responsibilities

• Understand HCP target groups, segments and personas to feed omnichannel journeys.
• Integrate digital and events with field‑force journeys, creating complete omnichannel experience plans.
• Execute omnichannel plans, including digital campaigns and events.
• Adopt tools and dashboards to track and report performance and ROI.
• Guide channel investment and ensure compliance with best practices.
• Drive adoption of first‑party data collection, consent capture and CRM tagging.
• Ensure cross‑functional cooperation and smooth information flow between brand marketing, content, science and field force.

Required profile

• 5+ years in marketing, digital or omnichannel roles within healthcare.
• Proven record in building and executing omnichannel strategies.
• Deep understanding of HCP omnichannel engagement, data strategy and team management; a driving licence.
• Degree in marketing, digital, or business.
• Fluent in Ukrainian and English.

What we offer

• Competitive base salary plus an annual bonus.
• Life, accident and medical insurance.
• Ergonomic and meal allowances.
• Hybrid working arrangements with flexible hours.
• Company car.