Senior Product Manager - Crypto Card

About the role

WhiteBIT, a global blockchain platform serving more than 8 million users, is looking for a Senior Product Manager for its Crypto Card product. The role owns the vision, strategy and roadmap of the Payments product (card, transfers, Earn, Savings, cashback, loyalty and tiers) and reports to the CEO.

Key responsibilities

• Own the vision, strategy and roadmap of the Payments product and launch card products and new features, expanding them to new countries with Legal and Compliance
• Manage relationships and commercial terms with card issuers, program managers, payment schemes and other financial vendors
• Grow usage and profitability: activation, card spend, Earn balances, retention and revenue per user
• Own Earn as a product: rate competitiveness, how yield is presented to users, and risk and liquidity limits with WhiteBIT and Compliance
• Design the user journey from sign-up and KYC to first payment, top-up and transfers, run experiments and fix drop-off points
• Build growth mechanics such as referrals, cashback, tiers and B2B2C partner onboarding with BD
• Lead and develop the product office (2 PMs, 1 designer), set goals, product rituals, feedback and performance reviews
• Build quarterly and annual product plans and align engineering, design, compliance, legal and BD
• Report to the CEO on product metrics, roadmap and key decisions

Required profile

• 5+ years in product management, of which 2+ years on card, neobank or payments products
• Experience on a crypto product or in a crypto company (exchange, crypto card, custodial wallet, on/off-ramp or stablecoin payments)
• End-to-end knowledge of the card lifecycle: issuing (virtual and physical), activation, Apple/Google Pay tokenization, authorization, settlement, disputes and chargebacks
• Experience launching or scaling a card product through an issuer, BIN sponsor or program manager, including vendor selection and commercial negotiations
• Experience launching financial products in several countries, working with Legal and Compliance on KYC/AML and local regulations
• Understanding of yield products, their risks and liquidity constraints, and ability to explain them clearly to non-crypto users
• Owns unit economics and P&L: interchange, FX and yield spreads, cashback and loyalty costs, CAC and payback
• Experience driving activation, retention and monetization with funnels, cohorts and A/B tests, and hands-on SQL or a product analytics tool
• Payment and onboarding UX for mass-market users, with transparent fees and simple KYC flow
• Managed or mentored PMs or designers and set priorities across several product lines
• Professional English and native Ukrainian

Nice-to-have

• Visa/Mastercard scheme rules and card processing basics (ISO 8583)
• Loyalty, cashback, rewards or tier systems
• B2B2C or embedded finance distribution (payroll, mass payouts, contractor payments)
• Launches in emerging markets (Ukraine, Brazil, Africa, Georgia, Armenia)
• Consumer app transfers (IBAN, phone, link) and investment products (tokenized stocks)
• Growth and referral mechanics in fintech

What we offer

• Modern equipment and comfortable working conditions
• 24 calendar days of paid leave and additional days off for national holidays