Marketing Data Analytics Specialist – Data Quality

About the role

PwC Lviv is looking for a Marketing Data Analytics Specialist focused on data quality. You will ensure that marketing data collected across the digital ecosystem is accurate, consistent, and reliable, supporting stakeholders with trustworthy insights.

Key responsibilities

• Monitor and improve Google Analytics 4 (GA4) implementation and data quality.
• Create, maintain, and optimise tracking tags in Google Tag Manager (GTM).
• Support cookie and consent tracking configuration through OneTrust.
• Investigate tracking issues and resolve data discrepancies.
• Collaborate with analytics and technical teams to guarantee accurate reporting.
• Document tracking standards, tagging requirements, and data‑quality processes.

Required profile

• Hands‑on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• English proficiency at B2 level or higher.
• Solid understanding of web analytics, tracking, and data‑quality principles.
• Strong analytical and problem‑solving abilities.
• Attention to detail and a proactive approach to issue resolution.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• OneTrust consent management
• Google Cloud Platform (GCP) – basic familiarity
• BigQuery – basic familiarity
• Power Automate – basic familiarity

What we offer

• Flexible work model – remote or from our modern Lviv office.
• Professional development – personal development plans, mentoring, and language courses.
• Career growth – official employment from day one, annual salary reviews, and clear promotion paths.
• Supportive culture – collaborative environment where ideas are valued.