Influencer Marketing Specialist – BetterMe Store

About the role

As an Influencer Marketing Specialist for the BetterMe Store, you will drive the creation of fashion‑focused sportswear content and styling. You will work closely with fitness professionals, UGC creators, and lifestyle influencers to generate high‑quality user‑generated content for social media campaigns.

Key responsibilities

• Identify, onboard, and build strong relationships with fitness professionals, UGC creators, and lifestyle influencers.
• Develop detailed UGC briefs and moodboards that highlight product usage, workout routines, and visual aesthetics.
• Analyze campaign performance using data‑driven metrics and optimise future strategies.
• Monitor market trends, viral formats, and best practices in health, wellness, and athleisure.

Required profile

• 1+ years of experience in influencer marketing and UGC, preferably with the US market.
• Hands‑on experience in creator outreach, negotiation, and contract management.
• Proven track record of executing influencer campaigns on Instagram and TikTok with measurable results.
• Strong communication, negotiation, and project‑management abilities.
• Deep understanding of either fitness & wellness or fashion & styling.
• Fluent English proficiency.

What we offer

• Mission‑driven environment impacting millions of users.
• Trust‑based work culture with autonomy and outcome focus.
• Growth opportunities and internal career progression.
• Flexible work format – office, remote, or hybrid.
• Wellness benefits: corporate gym, workouts, massages, team sports.
• Health insurance and corporate doctor access.
• Support for sports events and modern equipment.